Every day people make decisions based on scent without knowing it. Most are aware that a wonderful-smelling bakery is the reason they ruined their diet, but not that the same process caused them to buy a pair of sneakers. Some of the biggest businesses in the world now scent environments to help direct customers’ buying patterns. Many small business owners have also researched the subject online and followed a “click here” link that led them to marketing scent experts like Aromatech. These professionals provide a wide range of essential oils and diffusers that allow companies to influence customers, grow their brands, and create a variety of environments.
Scents Can Drive Emotions
Large corporations and start-up businesses rely on scent marketing for the same reason. They want to harness the human power of smell to draw buyers to their products or services. Their plans work because the human sense of smell is linked to a part of the brain associated with memories and emotions. Aromas go directly to this center and have an immediate impact on thoughts. As a result, companies can disperse essential oils that make buyers feel emotions like happiness, tranquility, or nostalgic. Scents can even put them in the mood for holiday buying.
Businesses Use Scent to Grow Brands
Some companies add specific, pleasant scents to their stores and products to build brand loyalty. For instance, major coffee shop chains often install diffusers that ensure the first thing customers get a whiff of is a signature blend. Some stores even avoid selling other food that could overtake the coffee scent. These kinds of strategies are used to create signature scents that customers associate with favorite products. They are the reason that shoppers are often drawn to certain brands without knowing why.
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